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In 2023, visual media and marketing are two sides of the same coin -witnessing the involvement of an experienced motion graphics designer. From infographics to images to videos, the significance of ‘optical’ content is unrivaled in today’s day and age....

In today’s day and age, eCommerce technology is the ‘tour de force’ of the global entrepreneurial realm. As the world shrouds in a digital matrix, more and more are now resorting to the web for shopping. The scope of eCommerce technology is...

Brand building or branding process is more than simply delivering a product or service that is scarce or in high demand. To etch a unique name in the niche industry, building a ‘brand image’ by co-opting good design processes is...

Introduction: 2023 marks the fifty year anniversary since CGI was first used in movies to create visual effects, sometimes known as VFX. Since then, it has grown in scale and sophistication to make ever-more fantastical movies not just possible, but...

Introduction  Most consumers are unaware just how much variety and brands are present in the average supermarket. Consider this: Nestle, one of the world’s leading FMCG companies owns 2000 separate brands. Each brand e.g. Nescafe comes in a variety of...

Introduction An interactive eBook is a digital book with content that goes beyond the traditional text and illustration. Interactivity has long been a part of kid-friendly books, using sounds to accompany text (like a button-activated “ribbit” sound next to a...

Introduction Most scientific innovation is incremental i.e. small, although important improvements form the vast majority of new inventions and discoveries. Major strides happen from time to time. Sometimes fortuitously, like the discovery of the first anti-biotic. but more commonly through...

Introduction We’ve all heard the awe-inspiring statistics- over 12,500 hours of video are uploaded to Youtube every single day. People spend 100 minutes a day watching videos. Video content was over 80% of all consumer internet traffic1…and so on. The...

As of the end of 2022, there are literally dozens of Augmented Reality games available to play. Some are platform specific, some are official extensions of popular film or book franchises, and most fall into a handful of themes. To shortlist...

Introduction From an outside-in perspective (a marketing term). The professional image editing services market is in a “mature” phase (another marketing term). It is projected to grow at a steady 7% year-on-year1 throughout the decade, expected to be a legitimate...