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Retail Industry – How it is Transforming into eCommerce
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You see it everywhere- from books to cars, from tourism to food, from financial products to jewelry. What are we talking about? eCommerce, of course, or to put it more accurately the digitization of retail. From the mid-1990s, when Amazon...
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Image Optimization for eCommerce Use
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eCommerce is a growing but very competitive environment. Consider the statistics- there are over 24 million eCommerce websites around the world and growing. Faster mobile internet and digital money penetration, along with a growing young population, are fuelling eCommerce all...
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eCommerce Stores Launching their own Branded Products
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Introduction The world of eCommerce is dynamic. What started as a quirky (to conventional retailers) business model has become a global phenomenon with $4.8 Trillion in global sales, a double-digit growth rate, and almost 20% share of overall retail in...
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Impact of Packaging Design on Customers
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The study of consumer behaviour plays a significant role in determining where the product stands from people's point of view in the market and ascertain the changes that would lead to an increase in its sale. Consumer behaviour, in simple...
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Critical Role of High End Retouching in the Fashion Industry
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The Fashion industry has seen tremendous changes over the last three decades- marketing has become Omni-channel, realism and sustainability have become important, and the fashion capitals of the world are now truly across the globe, from Shanghai to Rio. Less...
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CGI and how it's revolutionizing Real Estate Marketing
CGI and how it’s revolutionizing Real Estate Marketing
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Marketing Real Estate is about helping clients envisage the satisfaction of their own dwelling. Whether it is a home for a family in the suburbs, an impressive office in a downtown skyscraper, or a government-commissioned monument, the buying decision is...
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The B's of Marketing
The B’s of Marketing
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Introduction A robust digital presence has become the need of every modern business, whether it is a simple website or a complex website-social media-push marketing combination. With digital marketing becoming an increasingly sophisticated and expensive endeavor, it can be confusing...
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The Rise of Virtual Interfaces in Business
The Rise of Virtual Interfaces in Business
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Introduction Our real-world and the cyber world have never been closer. With ever-decreasing sizes and increasing sophistication, the computer is truly mobile like never before (smartwatch, anyone?) The future promises to make all kinds of smart computing devices ubiquitous in...
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Online Education and E-learning the new normal
Online Education and E-learning the new normal
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Introduction The relationship between technological advances and education has been dichotomous. On the one hand, a need to find more efficient ways to train new workers led to the first eLearning standardization through SCORM in the late 1990s. In the...
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Social Media Marketing - The Digital Marketing Era
Social Media Marketing – The Digital Marketing Era
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Introduction Socializing with friends and strangers to create ever-larger “circles” of family, friends, business contacts, people of similar interests, and philosophies is a basic human quality. This desire to communicate with others transcends mediums and even language barriers. With the...
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