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How Pre-Press Packaging is contributing to the market boom
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Before the boxes are made, the paper printed and the logo published, there is the process of knowing what your packaging will look like. The designing and ideating is the beginning of the journey. Once you know what you want,...
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The Meticulous Design Adaption Process
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When that five-year-old in a supermarket makes a beeline for the chocolate in a triangular prism carton, mom doesn’t need to check its name. So distinctive is the look and feel of its packaging that it has become synonymous with...
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Augmented Reality in SM apps
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Augmented Reality, or AR as it’s popularly called, was an exciting but largely aspirational concept for marketers till about a decade ago. But gradually, as the world started going increasingly digital, AR became part of the mainstream. And when the...
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Brick & Mortar to E-commerce
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E-commerce is not a new word. The earliest form of e-commerce made an entry nearly four decades ago! But it remained limited to a very narrow category for over 25 years and did not figure in our everyday lives. It...
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The Impact of Animated CGI Ads on consumers
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Be it on social media platforms and online videos or good old television; advertising has its rightful place across mediums. Like everything else, advertising techniques to influence the consumer are evolving by the day. Technological advances like animated CGI ads,...
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Professional Image Processor An integral part of the supply chain
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Digital image post-production is an integral part of producing a final image. This ranges from automatic, on-device correction like red-eye removal through DIY features like Instagram filters to detailed, expert work like fabric smoothening, composition, etc., which requires expertise in...
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Effective Methods to Improve E-commerce Sales
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As organizations accept the rise of e-commerce and embrace changing customer trends, they also require constant innovation. The whole world is shopping online, which spells good news for the e-commerce sector as a whole. But in a fiercely competitive market,...
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Sustainable and Gamified Packaging – The Future of Packaging
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Every year the multi-billion-dollar Packaging Industry goes through unique changes, and innovative packaging ideas come to fruition. The industry molds itself according to the changing consumer demands and is the first to incorporate all the latest trends. From sustainable to...
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Social Media Advertising, the Go to Marketing Approach for a Business
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Social media advertising is a completely new phenomenon, barely a decade old, yet it has utterly transformed the advertising landscape. Consumer brands are now overwhelmingly “digital-first” in their marketing planning approaches, with social media marketing, including advertisements, becoming high priority...
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Outsourcing, the strategic choice to lean processes
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The rise of the digital age has fundamentally changed the way companies create value. While industrial complexity has always gone hand in hand with supply chain complexity, the digital age has made it possible to truly globalize workforces. With work...
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