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Revolutionizing Runways: The Ascendance of CGI in the Fashion Industry The fashion industry has quietly undergone a major transformation in recent years. A digital technology that is revolutionising how fashion is presented and consumed, not a legendary designer or a...

The Art of Tailoring: How Creative Adaptation Drives Successful Global Campaigns The art of tailoring, or more precisely, the practice of imaginatively changing campaigns to resonate with local consumers, has become a cornerstone for success in the field of global...

The Art of Enhancing Beauty: How Image Retouching Empowers the Fashion and Beauty Industry The fashion and beauty industries have traditionally used pictures to convey their messages since they operate in a field where aesthetics influence perceptions and purchasing decisions....

From Concept to Reality: The Role of Prepress in Packaging Production Every product that is nicely wrapped, whether it is a box of chocolates or a modern phone, starts with a concept. But an idea by itself is insufficient. It...

Introduction Reading went digital at the turn of the century with eReaders, of which the Amazon Kindle became the most famous. A decade later, tablets of similar form factor revolutionized audio-visual content consumption. For billions of people around the world,...

Introduction Over the last few years we have received a lot of queries on our CGI work. Of these most focused on how we achieve realism in our models without making them too unwieldy. Considering the increasing focus on AR...

Introduction Packaging is part science, part art. A brand manager is responsible to ensure the product reaches the consumer none the worse for wear. As packaging is the first visual advertisement of the product. Many factors have to come together...

Introduction Brand identity is all about giving an inanimate entity i.e. a company a unique “personality” to distinguish it from all other companies, and shape market perceptions about it. It involves creating and projecting specific values and capabilities through imagery,...

Introduction to Non Destructive Editing Imagine editing a hand-drawn sketch. One might erase a line, add something, maybe even use a pair of scissors to cut out a pattern or the entire sketch from the paper. Obviously, once done none...

Introduction Surreal images are a fascinating blend of reality and imagination. As an artistic movement Surrealism seeks to explore the realm of the subconscious where imagination is not bound by the laws of Physics. Thus surrealistic imagery juxtaposes elements from...