June 2021

You see it everywhere- from books to cars, from tourism to food, from financial products to jewelry. What are we talking about? eCommerce, of course, or to put it more accurately the digitization of retail. From the mid-1990s, when Amazon...

eCommerce is a growing but very competitive environment. Consider the statistics- there are over 24 million eCommerce websites around the world and growing. Faster mobile internet and digital money penetration, along with a growing young population, are fuelling eCommerce all...

Introduction The world of eCommerce is dynamic. What started as a quirky (to conventional retailers) business model has become a global phenomenon with $4.8 Trillion in global sales, a double-digit growth rate, and almost 20% share of overall retail in...

The study of consumer behaviour plays a significant role in determining where the product stands from people's point of view in the market and ascertain the changes that would lead to an increase in its sale. Consumer behaviour, in simple...