Brand building or branding process is more than simply delivering a product or service that is scarce or in high demand. To etch a unique name in the niche industry, building a ‘brand image’ by co-opting good design processes is imperative. In this blogs lets examine Top Branding Design Tips to Create a Successful Business.
A successful entrepreneur is aware that iconography, visuals, and aesthetics are pivotal for success and growth. For instance, ventures like Starbucks, KFC, and Mcdonald’s have become household names not simply because they are the best at what they do.
A carefully curated branding process constituting the right logo, typography, color schemes, etc., has gone into the making of these corporate bigwigs. The recall factor within the iconography of the world’s most successful companies, like Adidas, Tifanny, Apple, etc.,. Is so strong and intrusive that they have vicariously become a part of our conscience. Simply put, if you want to expedite your company’s success and brand building. Then focusing on design can take you places.
Top Three Branding Design Tips to Stand Out From the Crowd
- Simplicity is the Key – A foolproof way to devise a design strategy for your brand is by keeping things simple. The branding process can begin with a clean and simple typeface, which can then be tweaked and altered per the requirements. The crisp and to-the-point logos of brands like Apple, Nike, etc.,. These are good enough testament for you to focus on something straightforward.
- Consistency Can Take You Places – Coherence and consistency are crucial elements of the optimal branding design. Every aspect of your brand should feel like a unified whole to the customer. According to Customer Think, three pivotal areas must be consistent for a brand to be recognizable and memorable: visual consistency, core brand values, and elements related to customer experience, like consistent customer service. A few respected names with stellar brand consistency include World Wildlife Fund, Lush Cosmetics, etc.
- Distinctive Offering is Essential – The third design tip for brilliant brand building is to figure out the ‘ x-factor that helps your company stand out. It could be something as simple as the choice of color or something as innovative as a patent. The key is to find the ‘it element’ that is truly your own, which competitors cannot dupe. For instance, the husky turquoise blue of Tiffany & Co’s packaging is the brand’s hallmark. In fact, you might be surprised to know that Tiffany has copyrighted the specific shade of blue it uses in its packaging so that nobody can emulate them. Likewise, McDonald’s primary mascot – Ronald McDonald – is one of the world’s most recognizable figures. An aspect that makes the fast food bigwig even more alluring to customers.
Lastly, it is important to remember that all the blood and sweat a company pours into its branding design, it boils down to two-tenths of a second, as it is time people look at a website to form a first impression. Thus, captivating, unique, and meaningful are the three design tips that can accelerate your brand’s image by leaps and bounds.
So, there we have it, the top three design tips to pioneer the art of brand building. If you want to skyrocket your enterprise’s image, then Manipal Digital can help you make the cut. With a combination of our creative and branding design services, your company is bound to find a footing in its niche.