September 2021

Every year the multi-billion-dollar Packaging Industry goes through unique changes, and innovative packaging ideas come to fruition. The industry molds itself according to the changing consumer demands and is the first to incorporate all the latest trends. From sustainable to...

Social media advertising is a completely new phenomenon, barely a decade old, Social-Media Advertising goes to Marketing Approach for a Business. Yet it has utterly transformed the advertising landscape. Consumer brands are now overwhelmingly “digital-first” in their marketing planning approaches,...

The rise of the digital age has fundamentally changed the way companies create value. While industrial complexity has always gone hand in hand with supply chain complexity and Outsourcing the strategic choice to lean processes. The digital age has made...

Introduction: Contactless shopping collectively means reducing contact between people during the buying journey. Including all stages of awareness (identifying one’s need for a product), consideration (comparing between products), and purchase (the sales transaction). Contactless Shopping Fostered Through Modern Technology and...