September 2021

Sustainable and Gamified Packaging – The Future of Packaging
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Every year the multi-billion-dollar Packaging Industry goes through unique changes, and innovative packaging ideas come to fruition. The industry molds itself according to the changing consumer demands and is the first to incorporate all the latest trends. From sustainable to...
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Social Media Advertising, the Go to Marketing Approach for a Business
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Social media advertising is a completely new phenomenon, barely a decade old, yet it has utterly transformed the advertising landscape. Consumer brands are now overwhelmingly “digital-first” in their marketing planning approaches, with social media marketing, including advertisements, becoming high priority...
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Outsourcing, the strategic choice to lean processes
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The rise of the digital age has fundamentally changed the way companies create value. While industrial complexity has always gone hand in hand with supply chain complexity, the digital age has made it possible to truly globalize workforces. With work...
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Contactless Shopping Fostered Through Modern Technology
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Introduction Contactless shopping collectively means reducing contact between people during the buying journey, including all stages of awareness (identifying one’s need for a product), consideration (comparing between products), and purchase (the sales transaction). Remote purchasing has been around for a...
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