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Introduction Graphics Management refers to the process of designing, producing, and managing the visual aspects of a brand. It commonly includes promotional materials like brochures, pamphlets, websites, and even digital ads, as well as packaging. In this blog lets examine...

Introduction Packaging continues to be an area of focus for innovators. As eCommerce keeps rising, so does the concern for the environment. As designers get more creative, so does technology increase the blur between physical and digital worlds. We see...

Introduction and Relevance Publishing is a bellwether industry. In this blog let's examine Top Digital Publishing Trends in 2023. Whatever happens in the world of publishing tends to impact trends in the marketing world as well. The reason is, whether...

The evolution of Learning  Since modern eLearning first became available in the late 1990s. It has progressed in leaps and bounds in content sophistication and delivery technologies to make learning accessible to ever-wider populations around the globe. This runs the...

About NFTs NFT’s are controversial. Digital artists, celebrities, Crypto-investors, and collectors have increasingly adopted NFTs. Blockchain technology creators like the Ethereum Platform, where most new NFTs are “minted” also evangelize the phenomenon. This enthusiasm about NFTs is because of a...

The e-commerce revolution has changed the face of shopping forever. While it was witnessing a slow but steady rise over the past decade. It was the Covid era that disrupted buyer preferences and led to astronomical growth in e-commerce sales....

Brands are all too familiar with the importance of good packaging. No matter how great their product is, their go-to-market strategy relies heavily upon showcasing their wares in the best possible avatar. That is why the packaging is expected to...

Even before the term “design thinking” gained popularity and businesses began considering it as a serious driving force in maintaining industry leadership. Some visionary brands were already practicing it. Their leadership teams challenged traditional beliefs and assumptions with creative solutions...

As brands around the world attach increasing importance to sustainability. It is easy to see why the printing industry would come under scrutiny. Printing is associated with paper, and paper to tree-felling. The pre-conceptions are inevitable. However, just like in...

As changing consumer preferences have brands scrambling for constant innovation in e-commerce, the emergence of artificial intelligence and sophisticated tech like virtual reality is proving highly advantageous to retailers. From increasing the efficiency of the online shopping process to creating...