January 2022

Before the boxes are made, the paper printed and the logo published. There is the process of knowing what your packaging will look like. The designing and ideating is the beginning of the journey. Once you know what you want,...

The Meticulous Design Adaption Process When that five-year-old in a supermarket makes a beeline for the chocolate in a triangular prism carton. Mom doesn’t need to check its name. So distinctive is the look and feel of its packaging that...

Augmented Reality in SM apps or AR as it’s popularly called, but largely aspirational concept for marketers till about a decade ago. But gradually, as the world started going increasingly digital, AR became part of the mainstream. And when the...