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Marketing is constantly evolving with the world it inhabits. There are tried and tested tactics, flash in the pan ideas, misdirected initiatives. The systems founded on buzzwords in today's marketing scene. With the ever-changing domains of technology, culture, business, and...

You often hear the term "dieline" when creating or shopping for custom boxes. People who aren't familiar with packaging might think that only an expert would understand. The word is straightforward to making your packaging. Let's dive deep into the...

Using visuals to connect with and engage an audience is not new in marketing. For thousands of years, humans have utilized images to demonstrate a point through the mediums of narrative, propaganda, and advertising. Images convey thinking and emotion and...

This study helps you in understanding the Importance of Colour Theory in Packaging. Researchers have discovered that 60-90% of people make rapid judgments about things based just on color with regards to creative package design in an article published in...

Did you know that landing pages with video content boost conversions by 80%? There is no doubting that today's consumers are very visual. This is How videos Increase Brand Engagement. Video is by no means a novel marketing tool. The...

Online purchasing has become the new standard. However, while online buyers may prefer to purchase in the privacy of their own homes, they nevertheless seek aspects of in-person purchasing when shopping online. And the visuals of each product is one...

Learners today desire educational material that is relevant, self-paced, and personalized like mobile learning. This demand is met by online learning, It allows students to learn at their own pace and convenience. Lets dive deep into Benefits of E-learning Solutions...

Today's world is hyper-connected with a plethora of intersecting digital pathways between different groups, individuals, and communities! With such a high level of connectivity, succeeding in the cut-throat competition in global economy is crucial. Let's see the 5 Benefits of...

Before the boxes are made, the paper printed and the logo published. There is the process of knowing what your packaging will look like. The designing and ideating is the beginning of the journey. Once you know what you want,...

The Meticulous Design Adaption Process When that five-year-old in a supermarket makes a beeline for the chocolate in a triangular prism carton. Mom doesn’t need to check its name. So distinctive is the look and feel of its packaging that...