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5G, the next generation of a mobile telephone, is now getting rolled out around the world. This new evolution of mobile data transfer standards is a revolution in the making for two reasons- very high data transfer speeds and very...

Introduction - Artificial Intelligence (or AI) is the 21st century’s equivalent of Electricity. Some have even called it “more significant than electricity and fire” Artificial Intelligence is The next big thing. Elaborate concepts have been written about the potential of...

$50 Bn Industry by 2024 AR is defined as “an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera)” by...

Packaging design has evolved into almost a new category in artistic expression- one where marketers, graphic artists, printing experts, and consumer behavior specialists come together to invent new ideas to keep brand messaging and consumer interest fresh. In addition the...

Augmented Reality (or just “AR”) is not a new concept. In Retail, AR made its first appearance in the early 2010s. Lets see AR and How it is Helps Retailers Grow Their Business. The prospect of AR in retail was...

Augmented Reality is here, it is quite mature, and it is accessible over smartphones- for any technology today. These three factors determine whether the technology is ready for commercial use or not. Augmented Reality (or “AR”) creates rich, interactive, and...

You see it everywhere- from books to cars, from tourism to food, from financial products to jewelry. Lets see Retail Industry - How it is Transforming into eCommerce. What are we talking about? eCommerce, of course, or to put it...

eCommerce is a growing but very competitive environment and the Image Optimization for eCommerce Use. Consider the statistics- there are over 24 million eCommerce websites around the world growing Consider the statistics- there are over 24 million eCommerce websites around...

Introduction The world of eCommerce is dynamic. What started as a quirky (to conventional retailers) business model has become a global phenomenon with $4.8 Trillion in global sales. A double-digit growth rate, and almost 20% share of overall retail in...

The study of consumer behavior plays a significant role in determining where the product stands from people's point of view. In the market and ascertaining the changes that would lead to an increase in its sale. Consumer behavior, in simple...