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Packaging design has evolved into almost a new category in artistic expression- one where marketers, graphic artists, printing experts, and consumer behavior specialists come together to invent new ideas to keep brand messaging and consumer interest fresh. In the arena...

Augmented Reality (or just “AR”) is not a new concept. In Retail, AR made its first appearance in the early 2010s. The prospect of AR in retail was always exciting, but the technology was the major bottleneck. In the following...

Augmented Reality is here, it is quite mature, and it is accessible over smartphones- for any technology today, these three factors determine whether the technology is ready for commercial use or not. Augmented Reality (or “AR”) creates rich, interactive, and...

You see it everywhere- from books to cars, from tourism to food, from financial products to jewelry. What are we talking about? eCommerce, of course, or to put it more accurately the digitization of retail. From the mid-1990s, when Amazon...

eCommerce is a growing but very competitive environment. Consider the statistics- there are over 24 million eCommerce websites around the world and growing. Faster mobile internet and digital money penetration, along with a growing young population, are fuelling eCommerce all...

Introduction The world of eCommerce is dynamic. What started as a quirky (to conventional retailers) business model has become a global phenomenon with $4.8 Trillion in global sales, a double-digit growth rate, and almost 20% share of overall retail in...

The study of consumer behaviour plays a significant role in determining where the product stands from people's point of view in the market and ascertain the changes that would lead to an increase in its sale. Consumer behaviour, in simple...