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Every year the multi-billion-dollar Packaging Industry goes through unique changes, and innovative packaging ideas come to fruition. The industry molds itself according to the changing consumer demands and is the first to incorporate all the latest trends. From sustainable to...

Social media advertising is a completely new phenomenon, barely a decade old, yet it has utterly transformed the advertising landscape. Consumer brands are now overwhelmingly “digital-first” in their marketing planning approaches, with social media marketing, including advertisements, becoming high priority...

The rise of the digital age has fundamentally changed the way companies create value. While industrial complexity has always gone hand in hand with supply chain complexity, the digital age has made it possible to truly globalize workforces. With work...

Introduction Contactless shopping collectively means reducing contact between people during the buying journey, including all stages of awareness (identifying one’s need for a product), consideration (comparing between products), and purchase (the sales transaction). Remote purchasing has been around for a...

Introduction 21st-century humanity is a digital image civilization. This may seem obvious to Millennials who grew up with smartphones and social media, capable of taking and storing unlimited pictures and videos forever. Commercial photography has gone almost completely digital, both...

5G, the next generation of a mobile telephone, is now getting rolled out around the world. This new evolution of mobile data transfer standards is a revolution in the making for two reasons- very high data transfer speeds and very...

Introduction Artificial Intelligence (or AI) is the 21st century’s equivalent of Electricity. Some have even called it “more significant than electricity and fire”. Elaborate concepts have been written about the potential of AI in various industries and the transformative potential...

$50 Bn Industry by 2024 AR is defined as “an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera)” by...