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E-commerce is not a new word. The earliest form of e-commerce made an entry nearly four decades ago! But it remained limited to a very narrow category for over 25 years and did not figure in our everyday lives. It...

Be it on social media platforms and online videos or good old television; advertising has its rightful place across mediums. Like everything else, advertising techniques to influence the consumer are evolving by the day. Technological advances like animated CGI ads,...

Digital image post-production is an integral part of producing a final image. This ranges from automatic, on-device correction like red-eye removal through DIY features like Instagram filters to detailed, expert work like fabric smoothening, composition, etc., which requires expertise in...

As organizations accept the rise of e-commerce and embrace changing customer trends, they also require constant innovation. The whole world is shopping online, which spells good news for the e-commerce sector as a whole. But in a fiercely competitive market,...

Every year the multi-billion-dollar Packaging Industry goes through unique changes, and innovative packaging ideas come to fruition. The industry molds itself according to the changing consumer demands and is the first to incorporate all the latest trends. From sustainable to...

Social media advertising is a completely new phenomenon, barely a decade old, yet it has utterly transformed the advertising landscape. Consumer brands are now overwhelmingly “digital-first” in their marketing planning approaches, with social media marketing, including advertisements, becoming high priority...

The rise of the digital age has fundamentally changed the way companies create value. While industrial complexity has always gone hand in hand with supply chain complexity, the digital age has made it possible to truly globalize workforces. With work...

Introduction Contactless shopping collectively means reducing contact between people during the buying journey, including all stages of awareness (identifying one’s need for a product), consideration (comparing between products), and purchase (the sales transaction). Remote purchasing has been around for a...

Introduction 21st-century humanity is a digital image civilization. This may seem obvious to Millennials who grew up with smartphones and social media, capable of taking and storing unlimited pictures and videos forever. Commercial photography has gone almost completely digital, both...