How videos Increase Brand Engagement

Did you know that landing pages with video content boost conversions by 80%? There is no doubting that today’s consumers are very visual.

Video is by no means a novel marketing tool. The difficulty, though, is to create appealing branded content that provides an unusual engagement factor to the audience. A Video production solution should do more than only inform and educate viewers. It should tell a story to which the audience can relate. There should be an element of mystery that elicits a reaction. To be honest, would you prefer to learn about a brand through a fascinating movie or a wall of text?

Head of Instagram Adam Mosseri claimed in a recent Instagram Live that video is “driving an enormous amount of growth online for all major platforms” and that video content will be important and “trending” for Instagram in the coming months.

If you want to develop online, you need to start producing video content. Solid video production services are an integral part of a winning marketing strategy.

Are you still not convinced? Here are some of the reasons why:

The Importance of Video Marketing

1. Videos Get More Exposure

If you’ve recently logged onto a social media platform, you may have discovered video material inside the first 10 seconds. This is because videos normally performs best with most algorithms because it holds a viewer’s attention for longer.

This explains why videos on Instagram receive more engagement than any other sort of material – tweets with videos receive 10x the engagement.

To encourage adoption, social media platforms also offer new features a boost, many of which are video-related. Instagram, for example, continues to extensively promote Instagram Reels, making it one of the app’s finest growth hacks right now. Meanwhile, Pinterest Video Pins are featured in a scrollable banner at the top of Pinterest mobile app search results – great real estate for capturing the attention of new audiences and retaining their attention for longer than a static image Pin would.

2. It’s Growing in Popularity Across All Channels

Without a doubt, social media users adore video. According to a 2018 study, 54% of customers wished to see more video content from the brands or organizations they support.

Since then, video production services have become increasingly popular across all platforms, from Facebook to LinkedIn. Users spent an average of 6 hours and 48 minutes per week watching web videos in 2019. And that’s before we consider the pandemic’s impact on our media viewing habits. Consumers expect, demand even, brands to produce engaging, entertaining content on social media, and video is one of the most successful formats for doing so.

3. Videos Have a Longer Shelf Life

Video content not only receives higher engagement than other sorts of material, but it also tends to last longer. For example, a TikTok video can appear in users’ For You Pages for weeks, if not months, after it is first published. This is due to the fact that videos often produces more interactions and shares, which means it stays in the ecosystem for a longer period of time.

4. It Appeals to a Gen Z Audience

Generation Z is significantly more linked to the internet than previous generations, and they have grown up with YouTube as their primary source of entertainment and information.

According to a YouTube survey, half of the millennials and Gen Z stated they “couldn’t exist” without video in their everyday lives.

This explains why TikTok, as a short-form video software, has become so popular among Gen Z consumers. Over 35% of TikTok’s 800M+ users fall into this generation, with the majority of viral TikTok stars aged 18-24.

5. It’s a More Personable Way to Engage with Your Audience

Consumers want to know more about the businesses and creators they follow than ever before, and video is one of the most efficient methods to do so.

Showcasing your brand’s faces through video content can assist to humanize your company and establish a deeper, more emotional connection between you and your community. Furthermore, it’s an excellent approach to unpack your product offering in a personable manner, which may be far more relatable (and persuasive) than a series of static photographs.

6. Video is a Powerful Sales Tool

A video is worth at least a million words if a picture is worth a thousand. That is just one of the many reasons why video production solution is such an effective sales tool. After watching a brand’s video on Pinterest, customers are 2.6x more likely to make a buy. In fact, 93 percent of marketers indicated a social media video helped them gain new consumers.

How to Use Videos To Boost Engagement

1. Diversify Your Video Content
From short reels to longer and more informative videos, diversifying your video content helps reach more audiences and engage with diversified audiences. Engaging reels on Instagram and videos for 10 mins or longer work very well on youtube. Publishing different types of videos on different platforms is a great way of building brand credibility.

2. Create a Custom Thumbnail
You may convey a lot of information using the custom thumbnail. Visitors can use this to decide whether or not to watch the video. The thumbnail of a video is a simple thing that can considerably increase its chances of success. The first thing you’ll see on the page is the video thumbnail. You won’t have to look for the video if the thumbnail is nice and effective; the thumbnail will draw your attention.

3. Use Videos on Your Website
An introductory video on your website is a great way to engage with your audience. You can put information about the brand, the services, the team, and more while keeping it creative as well as memorable. It adds a customised feel to the website helping viewers warm up to the brand.

In Conclusion,
One of the best marketing strategies for the current trends is to use the powers of video to engage with your audience. Social media platforms are pushing small video content forward and all brands can make use of this current trend. Manipal Digital is a marketing solution for every company that will help you stay on top of your marketing game. Be it videos, AR, creative 3D animation, image retouching, and branding – Manipal Digital is your one-stop shop for your marketing needs

References

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