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Augmented Reality in SM apps or AR as it’s popularly called, but largely aspirational concept for marketers till about a decade ago. But gradually, as the world started going increasingly digital, AR became part of the mainstream. And when the...

E-commerce is not a new word. The earliest form of e-commerce made an entry nearly four decades ago Let's see Brick & Mortar to E-commerce! But it remained limited to a very narrow category for over 25 years and did...

Be it on social media platforms and online videos or good old television; advertising has its rightful place across mediums. Like everything else, advertising techniques to influence the consumer are evolving by the day. Let's see the Impact of Animated...

Digital Professional Image Processor An integral part of the supply chain and producing a final image. This ranges from automatic features, on-device correction like red-eye removal through DIY features like Instagram filters to detailed. Expert work like fabric smoothening, composition,...

As organizations accept the rise of e-commerce and embrace changing customer trends, they also require constant innovation. The world is shopping online, its good news for the e-commerce sector as a whole. Let's see effective Methods to Improve E-commerce Sales....

Every year the multi-billion-dollar Packaging Industry goes through unique changes, and innovative packaging ideas come to fruition. The industry molds itself according to the changing consumer demands and is the first to incorporate all the latest trends. From sustainable to...

Social media advertising is a completely new phenomenon, barely a decade old, Social-Media Advertising goes to Marketing Approach for a Business. Yet it has utterly transformed the advertising landscape. Consumer brands are now overwhelmingly “digital-first” in their marketing planning approaches,...

The rise of the digital age has fundamentally changed the way companies create value. While industrial complexity has always gone hand in hand with supply chain complexity and Outsourcing the strategic choice to lean processes. The digital age has made...

Introduction: Contactless shopping collectively means reducing contact between people during the buying journey. Including all stages of awareness (identifying one’s need for a product), consideration (comparing between products), and purchase (the sales transaction). Contactless Shopping Fostered Through Modern Technology and...

Introduction : 21st-century humanity is a digital image civilization. This may seem obvious to Millennials who grew up with smartphones and social media, capable of taking and storing unlimited pictures and videos forever. Commercial photography has gone almost completely digital...