There are quite a few forces influencing the re-invention of the printing industry to align with sustainability goals. Environmental regulations, global economics, widespread electronic media usage, and technological advances are the main ones. They are undoubtedly complex to navigate, but printers are rising to the challenge of eco-publishing. Let us see a few ways they have found to do so:
Managing the trio of materials, energy, and waste
In terms of material, the printing industry has an advantage because the paper is its staple. The recycling rate of paper is far better than that of any material, with many global brands being quite invested in the cause of going green. (It is estimated that nearly 65% of paper is worthy of being recycled and put to great use). Of course, there are other materials involved in the printing workflow too, such as coatings, inks, and toners. Progressive printers are paying special attention to these aspects to ensure that they move in sync with sustainable goals to the maximum possible extent. Energy consumption, the second consideration for printers, is also at a judicious level in the industry now.
Printers are integrating smarter and more efficient workflows. These are switching to renewable sources of energy for production and trying to establish more localized supply chains than before to reduce the overall carbon footprint. Robust and automated design workflows also play a key role in minimizing printing wastage. Because they facilitate better accuracy and lead to fewer production errors, meaning lesser material ends up in landfills. 3D printing, a technique that has truly opened up a world of possibilities. This adds a different dimension altogether towards achieving efficiency alongside sustainability.
Digitization and e-publishing
The whole world is online now, and average adults spend at least about 30% of their media-browsing time on their mobile devices. This provides printers with the opportunity to offer digitized content to their customers. Whether in the form of innovative special graphics, or end-to-end e-content. Large, reputed publishing houses and independent authors alike are now turning to trusted technology partners who can help them with e-publishing solutions. There are several areas that require expertise: typesetting & editorial services, e-book conversions, or creative artwork or illustrations in digitized formats. By embracing sophisticated digital tools and technology. Leading printers can have a two-pronged strategy to maintain. A loyal clientele both offline and online so that they stay on top of their minds for both-their products and their adherence to sustainability norms.
To reach sustainability goals, a certain ecosystem must be created because there must be a shift in the entire publishing cycle. From the initial design phase to marketing. So, a consensus between every component of the publishing value chain is critical for obtaining the right results. There needs to be a balance between sustainability, practicality, and economic value that the printer must achieve. However it does come with its set of constraints. However, as the leading players in the industry are proving, a co-existence between physical and digital printing is probably the right way to stride towards a greener future.
At Manipal Digital, we effortlessly combine creative expertise with the latest technology to bring you the best printing solutions and services. No matter how complex the job is. Our team of experts can guide you with end-to-end support. We provide exclusive assistance in that one XML conversion you have been meaning to get done. Get in touch today to know more!
