March 2023

As changing consumer preferences have brands scrambling for constant innovation in e-commerce, the emergence of artificial intelligence and sophisticated tech like virtual reality is proving highly advantageous to retailers. From increasing the efficiency of the online shopping process to creating...

Brands spend a lot of time, effort, and money on getting their product packaging right because it deeply influences consumer purchase decisions. The appearance of the product package has a direct impact on the customer’s perception of the product quality...

Sustainable packaging is becoming a critical aspect of the packaging industry. As consumers become increasingly conscious of the hundreds of millions of tons of unrecycled and non-biodegradable packaging that makes its ways into the world’s landfills, oceans, and food chains....

Writers write, publishers print, and readers read, right? Not quite. Between the writer’s creativity and the reader’s consumption sits a long value chain of creative editing. copyediting, conversion into appropriate formats, printing or digital publishing, and in the case of...

Artistry in artwork (vintage, local art, famous artwork, storytelling) Smart Packaging (Secure, QR coded) 2022 saw a beginning of return to normalcy in people’s lives after the two-year global pandemic-related disruptions. For one, brands were back to engaging customers with...

Color in Brand Identity Color is important. So important, in fact, that 62-90% of assessment is on color alone. Color is known to have a significant impact on human moods. In this article we examine The consumer brand connection with...

Changing Definitions The future of High End Fashion industry used to mean only Haute Couture- that most exclusive of fashion worlds, inhabited by exclusive designers. Their skilled workers, and their rich and famous clients. The trouble was, these hand-made works...

Creating Personalized, Sustainable Packaging Experts believe the packaging of the future will be smart, personalized, and reusable. Packaging converters will have to work closely with designers and even recyclers. To create innovations and proactively pitch them to their customers i.e....

Packaging is an essential part of product sales. Lets see why Packaging and prepress are important. Structurally, packaging provides protection and ease of transportability to the product it contains. From a marketing standpoint. It provides an important messaging platform to...

Mass-published books have been going strong for a half a millenia, with few challengers. The Future of Publishing status quo has seriously come into question increasingly over the last two decades. Textual content is either getting consumed via digital sources...