State Bank of India’s web series campaign rolled out in three stages namely, Pehli Kadam Pehli Udaan, Global Edvantage and Xpress Credit Personal Loans. With a focus on bringing about product awareness amongst the millennials and the digitally active prospects and customers, the agency leveraged the social media platforms to launch its web series.
- Video Productions
Advocating brand stories with conviction
Creating brand stories that give slice-of-life audio-visual experience, the SBI web series enhanced the presence of SBI on social media. Engaging the audience effectively, it was targeted at the prime financial decision makers of families.
Beginning from a simple savings account for the kids with Pehla Kadam Pehli Udaan, the story led to the next stage where the kids grow up with an ambition of higher education in global universities following a “ Blossom to Bloom” approach. Further, the plot ventured out on how SBI is the customers’ companion by giving instant loans for inevitable expenditures with Xpress Credit Personal Loans.
Advertising at the pace of the prospects
Since the web series were an extension of the print advertisements, the team’s research on the product was done thoroughly much earlier to the content development. A synergic effort of the content team with ADSTUDIO whipped out the best blend of content and production to bring out a web series that garnered great digital viewership and appreciation.
The brand tagline of how SBI is a banker for life was portrayed efficaciously in stages with a smooth and seamless transition in a light and exuberant tonality. With this, SBI stayed alongside its customers by keeping up with the times, capitalizing on the best of social media, the game changer in the realm of advertising.