Facelifting the brand to be its own glitterati
Since the brand didn’t have a celebrity endorsing it, they wanted every customer to bring out the celebrity in them by using OXY face wash. With a vibrant and smart look, after using OXY, the customer would feel confident and hence, feel like a celebrity.
- Video Productions
Switching die-hard old habits with endearing products
Nowadays skin problems caused by dust and pollution require effective solutions unlike home remedies that don’t guarantee the desired results.
Also, home remedies can be a long process and messy. The idea was to replace skincare home remedies/ gharelu nuske with OXY face washes.
Remodelling lives one product at a time
The idea was to promote Rohto’s 118 years of R&D experience and OXY’s one stop solution for hassle-free skincare by replacing home remedies that might or might not be effective, is time consuming with the ingredients used and the hassle in its application.