Fast tracking the brand growth of smartrucking
Fast-tracking the brand growth of smartrucking
When leading global logistics company DHL wanted to boost the brand of its futuristic, tech-enabled division SmarTrucking, our aim was to demonstrate its impact on business customers seeking full truck load (FTL) solutions.
In treating the end-consumer as the hero in our campaign, focusing on the benefits of smart logistics, we delivered more than 4,000 leads in 12 months through strong engagement on social media channels.
- Digital Marketing Campaigns
Delighting the customer with educative engagements
Our aim was to convey the business impact to the B2B customer, looking for FTL solutions and the impact on their business through usage of Tech enabled logistics.
We created the end-consumers as the hero in our campaign followed up with parallel campaigns focusing the product USP, DNA of DHL in terms of delivery promise among others.
Inspiring the aspiring to go global
Delivered over 4000+ leads in the 12 months of the engagement and strong engagement on social media channels drawing prospective clients and employees.