An image is worth a thousand words -how does it connect with service branding? There is no denying this fact. Advertisers nowadays leverage the power of high-end images to connect effectively with the target audience while conveying the intended message about a brand. This is why we are observing an increased use of animations or high-quality imagery in service branding or relevant brand strategy. In this blog, we will explore Why are Branding Experts Leveraging CGI to Streamline Their Service Branding? why it is important, how it works.
CGI or Computer-Generated Imagery is rapidly becoming the go-to tool for advertisers as revolutionary technology has made it more cost-effective and highly accessible. CGI offers marketers endless opportunities to come up with photorealistic images while enhancing them to suit the unique needs of marketers.
How is CGI Used in Service Branding?
Anyone who has prior experience in working with a dedicated brand strategy or product marketing campaign will reveal that compelling imagery serves to be one of the most crucial assets for creating unmatched customer experiences driving ample action. Whether it is a part of your website or a digital campaign. The CGI serves to be a powerful tool -enabling businesses to depict as well as demonstrate the respective products and services in a highly productive and cost-effective manner.
The use of CGI allows product marketers to execute realistic photoshoots in a lesser span of time. At the same time, cutting-edge branding technology also enables service & technology businesses to populate the online presence of the brand with explanative, eye-catchy imagery driving maximum action. Businesses that have already made the shift to cutting-edge CGI technology are effectively able to create appealing emotional responses with respect to the target audience.
How can Your Brand Leverage CGI to Drive Marketing Efforts?
Bringing Website to Life
Your business website turns out to be one of the primary interactions customers tend to have with the brand. First impressions tend to matter much more than ever before -especially in branding. As a matter of fact, you only have a few milliseconds to ensure the best first impression. 84 percent of individuals reveal that they were convinced to purchase a product by going through the video of the brand.
CGI offers an excellent way to create stunning lead graphics that draw the attention of the target audience to your website. Motion graphics can take the advantage to the next subsequent level by creating an emotional, vivid introduction of the product or service of your brand.
Optimizing the Process of Imaging
Preparation, correction, and optimization of the product’s images into an imagery collateral residing on the website can be overwhelming. Whether you might struggle with getting the lighting highlights covered correctly around the packaging or spend several hours removing all dust particles from the product. Conventional post-production techniques will always appear challenging.
CGI enables you to generate pixel-perfect imagery as well as video that can be effectively customized, re-lit, reframed, and reformatted to ensure seamless website experience.
Get in touch with us at Manipal Digital today to know how we leverage CGI to drive your marketing efforts by creating memorable user experiences.