Video creation is a significant trend in the business sector right now, but why is this happening? Simply put – because it shows results.
Incorporating video into a company’s daily marketing strategy is incredibly effective. And in order to get the best results for your efforts, hiring a video production service can help you bank on your resources and efficiently produce top-notch content.
We’ve used our industry knowledge to provide the top ten benefits of video production services to underline how this content can help your organization flourish.
Check out the top ten advantages of hiring Video Production Services for Businesses
1. Increased Traffic
Nothing beats video production for breaking through the mundane if your marketing has reached a stalemate. By choosing a video production service for your business, you can increase traffic generation by up to 50% or more. You get a professional perspective and can enhance the quality of your campaigns. Begin by creating videos based on things you’ve already done well with in terms of content, and then expand from there.
2. Increases Shares and engagement
Video production services for business have the potential to catapult your company to the next level in social media. Video postings go viral more frequently than textual posts, engage your audience, and are up to 200 per cent more likely to be shared. A video is seven times more likely to be shared than a link, according to Facebook. Incorporating video into your social media posts can significantly increase your reach and help more people engage with your brand.
3. Acquire clients
Are you encountering difficulties with your clients? Do you notice that you lose a lot of customers at a certain point in your sales funnel? If you’re having trouble getting clients to say “Yes,” video is exactly what you need. One of the most important advantages of video production for business is that videos help visitors convert.
Consider using product demonstration videos to increase conversions in your sales funnel. To build trust and establish a rapport with prospective clients, you may add testimonial films in your email marketing and website.
4. Outstanding ROI
As a business owner, you are aware that there are numerous marketing strategies available to you in order to grow your company. However, when a video is introduced in a way that attracts your audience and pushes them to convert, it offers the highest ROI.
If you don’t believe that motion graphics services can enhance your ROI, consider this: the average corporate video generates more income than a written blog article. More than just an email marketing campaign. And it easily outperforms many other marketing strategies.
5. Boost brand awareness
Whether you’re attempting to establish a reputation for your business online, on television, via email, or through social media.
One of the most significant advantages of video production for a company is the ability of videos to create deep emotional connections with your target audience and improve brand awareness.
Targeting clients using multiple channels, including social media, email, television, and the internet, help you to meet them where they are. There is no better approach to increasing brand awareness than with a tailored video that emotionally connects with your audience.
6. Explain the inexplicable
Do you sell or provide a service that is tough to explain? Is your product or service visually appealing? It can be tough to sell these kinds of products at times especially if you’re merely explaining them in writing.
You may teach clients about the primary benefits of your product through video, showing them exactly how it works and the benefits it gives so that they feel immediately connected.
Video is an effective medium for explaining product benefits to potential customers. Because consumers remember 98 per cent of what they see, they will be more likely to recall your brand when making a purchase.
7. Increase Google rankings
According to Google, websites and webpages that feature video are 33 per cent more likely to rank on the first page than those that do not. So, if you’re having trouble ranking on the first page of Google, it could be as simple as adding a video to your website.
Increased search engine rankings are only one of the numerous significant advantages of video production for business owners that should not be disregarded.
8. Consumers pay attention
Have you ever observed a child suddenly hear their favourite song? Or any sound, for that matter. They immediately stop what they are doing and turn toward the sound. It has them spellbound.
This is comparable to the effectiveness of video in business. Video has the ability to halt consumers’ scrolling and engage with them emotionally.
Simply getting consumers to pause is sometimes enough to get them to focus on what you have to say, and when you say it using video, you have tremendous potential to convert them.
9. A strong CTA
Using video to create effective call-to-action campaigns is extremely important for business owners. With video, you may not only motivate your customer but also tell them exactly what you want them to do.
A great video has the ability to persuade your customer to take the desired action. Whether it’s phoning you, visiting your store, or making an online transaction -hiring the right video production service will help you achieve your CTA
10. Creates an emotional connection
Finally, one of the most profound advantages of video production for business that cannot be replicated by any other media or marketing approach is the strong emotional connections that video produces.
Motion graphics services have the ability to tell great stories that your audience can relate to and will help you build a deep bond with your prospective clients and those you’re already selling to. No other type of marketing has such a strong connection with customers.