What it makes a brand memorable? Why Making Packaging Design More Impactful in 3D models & Digital Services? How does the mere name of some brands become benchmarks in society? Why do some brands pour in huge resources to make their product & packaging so appealing? Why do they invest their finances in digital services that will be able to amplify their brand for them? Its to be remembered. To be able to go beyond just a product-providing company. To be able to bring the masses along with them and align in their visions. Its is to influence society in some way. But what is it that hooks the audience in the first place? The answer is Packaging Design.
The importance of Packaging Design
Packaging design plays an important role in the industry of brand making. Companies spend huge resources to be able to find the packaging. That will be able to amplify and carry the message of their brand to every door. Product & packaging play a very hand-in-glove role in building a brand, it is the packaging that makes a consumer interested in making a purchase, and the product then hooks in the customer so that they keep coming back to your brand. Even if a consumer forgoes your brand for being too new or unheard of, your packaging design will be able to hook their interest and remember you. Around 52% of consumers have admitted to switching brands due to one having better packaging than their usual brand.
Digital Services
While we are understanding the importance of product & packaging and also product design, we cannot forget another pillar of brand establishment, which is digital services. This digital service ensures that your consumers will keep coming back, it makes them feel valued and wanted. According to a global marketing trend report in 2021, 68% of brands across 8 countries have stated that the long-term continuity and growth of a company & brand are critically based on whether or not they have been able to successfully integrate a digital brand presence.
Your Brand – Product & Packaging
Your product & packaging carry a pact that you make with the consumer, a covenant of trust, a feeling of being part of your company’s message. Your product & packaging have the ability to make your consumers feel like they are actively taking part in the ecosystem of your company, with the lasting feeling of being associated with your brand, with loyalty & belonging. This is why most companies who have now made their mark globally as pioneers of their industries. That makes it a point to keep up with the global trends and tweak their brand identities as and when required. This helps them stay relevant and continue to keep that space in their customer’s hearts.
3D Printer Models – Making your vision turned into reality
It is no secret by now that digital service, product & packaging are important aspects of a brand identity, but what if we told you, you did not need to fret about having to bring to perfection your packaging design all in one go? That you can see a glimpse of it in real-time. Its not virtually but physically, without having to spend a large sum on bulk orders. However it is possible via 3D printer models of your product with the packaging you want. May it be one single product or a range, it can be done. 3D printing technology offers you the flexibility of not only making small changes but to be able to first hand experience your product & packaging for yourself.
Let’s just say that manifesting our vision into the real world doesn’t have to be a tedious process. In fact, we at Manipal Digital are here to ease your concerns. Making us a one-stop solution for packaging design, digital services, product and packaging, 3D printer models, and more.
