In today’s day and age, eCommerce technology is the ‘tour de force’ of the global entrepreneurial realm. As the world shrouds in a digital matrix, more and more are now resorting to the web for shopping. The scope of eCommerce technology is so magnanimous that studies show by 2040, more than 95 percent of all purchases will be through eCommerce. In this blog lets examine eCommerce Technology Marketing Trends from the Industry Experts.
However, such a sea of opportunities also comes with its downsides: intense competition, mushrooming of competitor sites, and a never-ending struggle to stay afloat. According to Shopify’s statistics, there are 7.1 million online retailers worldwide, and the number will only proliferate in the near future. Therefore, whether you are a business novice or veteran, surviving and thriving in the fiercely competitive eCommerce mandates you to stay on top of trends.
Top eCommerce Solutions Trends for 2023
Surprisingly or unsurprisingly, we are in the era of eCommerce marketing optimization, which entails keeping up with the right trends in the right way for tremendous business growth.
-
Step into the Metaverse Mall
As an online business, you should not shun the sweeping significance of the Metaverse, which is making major strides in eCommerce. For instance, retail giants like Amazon and Walmart are gearing up to introduce eCommerce technology that provides customers with the ‘perfect’ real-life shopping experience from the comfort of their homes. Thus, a crucial eCommerce marketing trend to tap into is AR or the Metaverse.
-
Conversion Rate Optimization (CRO)
Conversion rate optimization is a foolproof way to rope in more revenue from your business’s existing online traffic. CRO evaluates variants of your website, such as new designs, copy, page features, metrics, etc., and sees how those variations perform. Some of the common elements of an eCommerce website that can be tested using CRO include –
- Google Page Design
- Checkout functionality
- Website navigation
- Additional payment options
- More delivery options and so forth
The best part is that CRO can be easily kickstarted with free tools like Google Optimize.
-
M-Commerce
M-Commerce is the third eCommerce technology marketing trend that can help your business stand out from the crowd. This is the acronym for Mobile Commerce, which refers to the process of shopping online via a mobile device, usually a smartphone. M-commerce now accounts for 73 percent of the global eCommerce market share, a huge jump from just 59 percent in 2017. Thus, the time is ripe to jump into the M-Commerce bandwagon and create a unique entrepreneurial position in your niche industry.
To excel at M-Commerce, the best is to deliver a mobile-friendly experience to customers by integrating responsive design into the site. Opting for a responsive design means that your eCommerce website accommodates seamlessly whatever device the clientele is using. Likewise, you can also incorporate additional M-Commerce-oriented features, like thumb-friendly buttons and a hamburger menu. A positive mobile experience is key to keeping prospects engaged and interested in your business and staying ahead of the race.
Wrapping It Up
So, there we have it, the top 3 eCommerce marketing trends for 2023. If you are looking to embrace the digital retail revolution by taking your business online, then Manipal Digital’s customized, innovative, and efficient eCommerce solutions are worth considering. We combine technology and creativity to devise eCommerce solutions that stand a class apart from the rest.
