Three Wise Monkeys
Mahatma Gandhi’s one notable exception to his lifestyle of non-possession was a small statue of the three monkeys. The phrase “See no Evil, Hear no Evil, Speak no Evil” first emerged in the 17th century & was later adopted worldwide as a message of peace and tolerance due to Mahatma Gandhi’s visual metaphor of the three monkeys.
- Concept & Design
- Package Design & Production
“turning the other cheek”
A strong message needs a strong visual. The package is designed to adore the simplicity of the message and the graphics to behold the true and deep values of the mankind.
The Material used is 300 GSM FBB board With an Overall Drip finish and Spot UV The package had a Lock bottom carton with top opening.
Pursuit of happiness
You must show courage – be willing to take a blow – several blows – to show you will not strike back – nor will you be turned aside . . . And when – you do that it calls upon something in human nature – something that makes his hate for you diminish and his respect increase. I think Christ grasped that and I – I have seen it work. – from the script of Gandhi.
The key to hearing no evil, seeing no evil, and speaking no evil; is in thinking no evil and feeling no evil. We need the five monkeys, more than ever.