Blessing of Earth
Everything that enriches our life comes from Mother Earth itself.
This concept is designed to celebrate the elemental source of our energy – the richness of the earth beneath our feet
The packaging design evolved after meticulous attention to detail, durability and ergonomics, not only to protect the fragile earthen bottle within, but also reflect the essence of nature’s warmth through colour and texture.
- Concept & Design
- Package Design & Production
- Video Creation
Made with love and inspired by earth
While developing the prototype, attention focused on the intricate nuances of fitness for purpose. The design is a thoughtful blend of superior functionality, sustainability and enchanting visual appeal.
To ensure the ‘earthy’ feeling is preserved, we chose the tribal ‘Warli art form’, native to the Maharashtra region of India. One of the most popular themes in Warli art is a spiral chain of humans around one central motif. This in accordance with their belief that life is an eternal journey, with no beginning and no end.
Earth is powerful, yet earth is delicate.
The 2.5mm thick Kappa Board packaging combines maximum protection, easy handling and visual appeal. Strengthened with foam at the top and bottom it ensures safety and toughness while preserving its earthy aesthetic.
The premium packaging features magnets for the opening panels, a soft touch matte finish and gold foil blocking.