Problems of the current system
With an Annual Loss of 100+ Crore*
01.
Manual Measurement of billboard dimensions-error prone & implicated02.
Repeated effort required to validate billboards03.
No fool-proof & effective way to track billboard expiryOther Challenges
Commercial Billboard approval process
- Lack of transparency in the process.
- Non-standardized process
- Complicated paperwork-no automated systems
- No systems in place for data analysis and reporting
Commercial Billboard Installation Process
- Long wait for approvals-due to reliance on manual system
- No tracking mechanisms for billboard installations
- No systems for data analysis and reporting
Post Commercial Billboard Installations
- Unauthorized billboard installation causing 65% of revenue loss in major cities.
- Advertisers do not renew the time-leased contracts causing 25% of revenue loss
- Advertisers increase the size of the billboard beyond approved size causing 10% of revenue loss.
Plug leakages and maximise revenue.
An end-to-end solution that streamlines the entire process of commercial billboard management
One integrated system & proprietary AR based mobile application is capable of addressing the issues and concerns from billboard property application and approvals to tax collection, monitoring and control-in order of the local authorities.
360º BUSINESS AUTOMATION
Collaborating all departments & users under one platform
APPROVAL PROCESS
Online portal for onboarding applications
Doc Submission / Status Tracking
Approval Process
Payment Portal
Alerts & Notification
VALIDATION PROCESS
Capture billboard image
Geotagging – capture location & details of billboard
Notification trigger to relevant authorities & stakeholder
Actions – penalties, notices, discontinuation of ads. etc.
Reports & Analysis
Augmented Reality based Mobile solution
Capture the Billboard Image
Measurements are calculated using Augmented Reality.
Geotagging + Real-time data
Capture location, vendor’s name, approved time period & compare with existing data.
Take actions
Such as: levying penalties, sending notices, discontinuing of advertisements etc.
Notification trigger
To relevant authorities & stakeholders about status (and/or discrepancies).