Manipal Digital
Your Global Partner
+200k artworks a year
+1.5M images a year
+10k CGI models a year
Manipal Digital is one of the largest media service and content production companies in the world. With 400+ production specialists including artists, producers, designers, and editors housed in production supercentres equipped with state-of-the-art technology, we are trusted by the world’s leading creative agencies, brands, studios and media companies
We specialize in imaging, technical artwork, pre-media solutions, CGI & 3D modeling, video post, motion graphics and virtual experiences for the fashion, retail, and FMCG industries. Part of The Manipal Group, a printing and publishing conglomerate with a 90 year legacy of large-scale production, Manipal Digital delivers high quality, customer-specific aesthetics in a high capacity, technology-driven precision production environment.
Our global content and post-production services are available on demand 24 x 7, and our operations are rapidly scalable and flexible to suit a wide range of requirements of our global client base. With our ever-increasing scope of services based in frugal innovation and optimal tech-based solutioning approaches, we help our clients achieve the best possible ROI in a constantly evolving, innovation-heavy industry.
Specifically:
- Graphic artists work with product designers to generate renders and composite images that incorporate 3D models in contextual settings to test product integrity as well as stakeholder response throughout the concept visualization, prototyping, and versioning processes
- Marketing agencies and brands often use 3D renders over live shoots because they can create the marketing copy faster and sometimes cheaper than a live shoot, especially for new products. 3D models mean unlimited experimentation and creative iterations, so a variety of images can be created for digital and print media promotions
- eCommerce platforms & retailers need high quality, high frequency rendered images like lifeblood. 3D models and beautiful renders are at the heart of modern interactive websites that enable prospective buyers to examine products closely from multiple angles. Image editing techniques like mannequin removal, fabric wrapping, swatch matching, image cleanup, 360-degree views etc. combined with high quality CGI help deliver a seamless product browsing and comparison experience for consumers
To reiterate:
- eCommerce companies need editable, easily manipulatable images for their listing and B2C customer’s engagement needs
- Advanced image editing techniques like compositing allow assets to be combined into original artwork and reused for improved ROI and faster marketing cycles
- CGI enables “shoot once, modify and reuse” approach and eliminates the need for expensive photo-shoot costs, prototypes, photography, editing and location fees
- 3D visualization makes it possible to explore a physical object efficiently, from all angles and with any required customizations, across devices including kiosks, websites, mobile apps, and AR/VR headsets with minimal cross-platform modifications. 3D renders allow brands to deploy immersive experiences like virtual try-on and virtual showrooms
Photography, imaging and composite retouching
With our new state of the art photo studio, we are able to make “picture-perfect” a reality with our photography and image retouching services. We retouch millions of images every year. From complex color and material change to cosmetic enhancement, our in-house retouching experts are renowned in the digital imaging industry and experts at making your images look better without making them lose their essence. By keeping the details and textures intact, we ensure that your brand pictures look aesthetically pleasing and natural.
• High-end Retouching and Color Matching
High-end retouching is all about keeping details and texture intact in an image so that it looks as natural as possible. Our experts use premium photo retouch tools that make your pictures look real and natural, making sure the picture looks unretouched but polished. Achieving accurate replication of colours across various platforms and channels is our forte
• Silhouette, Color Mask & Color Path
Don’t underestimate the importance of a clean silhouette in your images. We retouch pictures to perfection by making improved silhouettes, colour changes and selections using a channel or a colour mask. For the color path, we use the pen tool in Photoshop and save the paths for easy and accessible adjustments in the future
We’ve developed a variety of imaging techniques and tech-driven innovation, including composite lifestyle solutions for fashion and apparel using vector design files that are proprietary to Manipal Digital, for:
• Apparel “Redress”
This innovation in new product retouching enables an artist to “wrap” new apparel from mannequins or even Adobe Illustrator design files onto existing HUMAN models or to reduce the need for new styled and location photography.
• Pattern Swapping/Texture Wrapping
This in-house innovation eliminates the need for multiple photoshoots for products that include a variety of colors, textures and/or patterns. Instead, the artist superimposes different textures and pattern textile elements on existing model images, which streamlines the entire process of obtaining imagery showcasing single product variants.
CGI, photogrammetry, 3D modelling and interactive solutions
Capture and reproduce objects in full color and texture photo-realistically. Capture depth perception, surface textures, and realistic light effects in a virtual environment. Go beyond what is possible in photo shoots; design your own sets, and locations, play with lighting and even construct alternate realities. Don’t just let retail customers “zoom” and “rotate” the models, create a “lens” effect and let them see details they never could in real life with the naked eye! With CGI, the possibilities are endless!
Technologies like photogrammetry help automate the 3D process making it even easier for companies of all sizes, budgets, and technological affinity to leverage 3D across sales and marketing channels faster to engage more customers.
Creative adaptation and localization
Creating stories that are personalized!
Once we have created still or motion assets, it is easy to update and adapt them to suit regional tastes, target audience, climate, etc. without holding a new photo-shoot and incurring substantial production costs.
Production Artwork And Prepress
Producing over 200,000 artworks a year, we take designs from concept to launch, combining creativity, technical knowledge, and attention for packaging, print and publishing, out-of-home adaptation, and POS. We deploy the latest advance in global colour management and proofing, collaborating with print partners worldwide to deliver accurate, print ready assets.
Video post-production and interactive solutions
Our video production solutions bring your imaginative ideas to reality.
Our experts creatively convert raw footage into immersive and captivating content – through editing, colour balancing, video retouching, sound and visual FX.
Experiment with customization, zoom and 360°-spin, solutions to make your products interactive and personalized.
Motion graphics and animated gifs
Animation and innovation for e-commerce and digital content.
Cost-effective and engaging content creation using CGI assets that are not feasible in a physical environment. From animated GIF services for ads, social media, and email to 360˚ view and fully animated video content, to extended realities and interactive consumer experiences in AR & VR, we facilitate the future of customer engagement.