In 2023, digital videos are the ‘tour de force’ of business marketing from a reliable video production service. Including videos on eCommerce websites is all the rage right now, and it seems like a formidable trend that is not halting anytime soon. Well, video content’s brand-building prowess is highly justified, as humans are inherently visual creatures. As people’s attention spans cinch, captivating and catchy videos are a foolproof way to keep website visitors engaged. In this blog lets examine the Top Ways to Create the Best Digital Videos.
A recent survey suggests that 87 percent of marketers report a positive outcome from investing in video advertising. Thus, whether you are an entrepreneurial novice or a veteran, video content is something you cannot afford to sleep on. Whether you want to include videos on your company’s social media or website, creating high-quality, pleasant, and eye-catching videos is an excellent way to build a connection with contemporary on-the-go customers.
Top Three Strategies to Create Standout Digital Videos
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Optimize the Videos for Mobile Use
In today’s day and age, mobile devices have become a fixture of everyday life for millions. All around the globe, web-enabled smartphone devices like smartphones and tablets have transformed into infallible tools for communication, learning, etc. Regarding shopping, M-Commerce has become a mainstream phenomenon. In fact, M-Commerce, or shopping via mobile technology, now accounts for more than 70 percent of the worldwide eCommerce market share.
Thus, when you decide to create digital video content for your website, it is imperative to invest in mobile optimization. If your videos are not mobile-friendly, you will lose hundreds of thousands of potential viewers. Most people immediately click off a video if it does play on their phones. Thus, make sure you go the extra mile to optimize any video content for mobile devices, irrespective of the platform.
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Engage the Viewer in the First Few Seconds
Even if you create the finest quality video content, everything ultimately boils down to a few seconds. After a person clicks on a video, they will give you merely a few seconds of their attention before moving on to something else. Thus, the best video production service is the one that can keep the audience hooked by strategically co-opting the first few seconds of their attention span. The key is to develop a short hook at the beginning of the video, which explains the purpose of the content and encourages the viewers to watch until the end.
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Incorporate Client Testimonials as Part of the Digital Videos Content
An interesting yet accesible way to elevate your brand’s video content on all platforms is by incorporating client testimonials. They help keep audiences engaged and enable prospective clients to understand how your products and services might be useful. The real-life stories approach if outlined and scripted properly, can facilitate authentic credibility for your brand.
A 2019 study shows that video testimonials fetch marketers 66 percent more qualified leads annually. Likewise, according to a Wyzowl survey, nearly eight out of every ten consumers had purchased software or an app after watching the brand’s video testimonial. As they say, numbers do not lie, and video client testimonials are, indeed, one of the best ways to elevate your brand’s stature.
Wrapping It Up
So, there it is, the top three ways to create the best video content for all platforms. If you are looking for a stellar video production service, then Manipal Digital is here to serve you. Our video production solutions are innovative and highly customized to help your brand carve out a unique position in the niche industry.
