Digital Publishing- How you can make yourself seen by a generation only on their screens.
Writers are increasingly looking for ways to be able to break through the generations that are growing up not being able to tolerate paperback publishing material. What is the solution? It is digital publishing. By digitizing the content you put out you are opening yourself up to so many possibilities & audiences.
Understanding Digital Publishing.
In 1970 the digitization of documents took place and one of the first things to be digitized was the declaration of independence of the US by a man called Micheal Hart. He made the first ever digital copy of the said document and therein began the world of digital publishing. This event also gave rise to the first digital publishing company called Project Gutenberg. Which is still running and offers more than 42,000 e-books online all for free.
About 20 years later, with the ever-growing number of internet users came the influx of the era of e-books and Stephen King was one of the first-ever authors to start selling his novels “Riding The Bullet” & “Plant” online.
This was the beginning of a now ever-growing industry of Digital Publishing.
Print Publishing Vs Digital Publishing.
Print Publishing has been the backbone of any writer for the longest time. But as items have changed so have the needs of the consumers. Readers now want more than just a physical copy, they want an experience, they want convenience & they want accessibility. It is, for this reason, more and more publishing houses have taken up digitization of their books. While some of them still make use of print media publishing. They also use digitization of the same book to be made available on the internet. But we definitely notice the rise of the digitization of books.
The simple reason is convenience. Most readers wish to be able to have easy and uninterrupted access to any literary work they possess. This by making print media digital it is not only easily available it is also extremely convenient to be carried around. Not only this, digitizing & digital publishing is a step in lowering the carbon footprint we all leave, with the increase in carbon emissions and the threat of global warming-caused disasters increasing with each year, digital publishing is the answer to preserving trees & reducing deforestation among many more benefits to the environment.
Gen-Z The Purely Digital Reader.
One of the main uses of book digitization & digital publishing is to cater to the needs of those who consume the most amount of content because every industry must cater to the demands of the masses and in this case the growing mass is gen-z. On average gen-z spends a minimum of 6 hrs a day(in most cases much longer) on their phones, consuming varied types of content. From being able to have accessible notes, to being able to enjoy their favourite novels, classics & fiction online, gen-z feels most comfortable with digital media. So to be able to cater to their growing demand for book digitization & online digitally published articles, books, papers, thesis, etc. We have to cater to these demands to be able to provide them with the best in a format more accessible to them.
Conclusion.
There are two things that are glaringly clear
#1. Gen-z reads quite a lot. Sue Jhonson chief content officer at Wattpad while conversing with Forbes magazine told them that 80% of the platform’s patrons are the gen-z and they not only read, but they also interact and appreciate new, diverse & original stories and pieces of literature. Around 55% of gen-z reads something online of their preference EVERY WEEK, on their phones.
#2. This 67% of gen-z consumers is increasing daily because now even the millennials are hopping onto the digitized books bandwagon. This is why we at Manipal Digital have taken up the challenge of being able to provide high-quality publishing features. For you so you can be more focused on the content than how it will be made available. We are here for you.
