Creating the AR world for the consumer

Creating the AR world for the consumer

Digital and Physical convergence is here, and growing strong. The Metaverse, or at least extended immersive experiences are becoming a reality. In this blog lets examine Creating the AR world for the consumer. Entire movies are being shot in virtual environments, and brands are incorporating AR and VR technologies into their operations management and marketing functions with serious intent. Especially in the consumer space AR seems to be winning the popularity contest, with Instagram filters, home furnishing and sizing apps like Ikea Place and H&M AR, various virtual try-on apps for everything from jewelry to shoes, and even Google Earth’s direction feature popularizing that technology. 

While the Metaverse is really based in Virtual Reality technology, AR has very low demands on users to acquire new hardware or require much change in how they experience the world. The really cool thing about AR is users can go about their day, seamlessly blending AR experiences without needing to “switch on” and “switch off” their relationships with the real world. This means every brand has to give a serious think to whether AR technology has a part to play in its own growth journey. To understand this, it is useful to know how consumer-facing AR experiences are created in the first place.

Creating an AR World

As with any consumer-centric creative endeavor, creating an AR world is all about conceptualization, creation, and sustained high user experience. Broadly speaking, a start-to-finish “AR World” project involves:

  • Define the Scope: Technologies like AR can make anything seem possible. In a professional project however, it is extremely important to have both “big picture” and granular clarity- Some big picture questions to answer could be:
  1. Why are we doing this project? Are we solving a unique problem, or are we creating a better “screw”? Will it be long-lived or short-lived?
  2. Who is the target audience? Assuming we do a good job, what do we want the outcome to be?
  3. what are the measurable, tangible project objectives? What quality standards? In how much time and for how much money? These project management principles may seem obvious or boring, but as they say, amateurs discuss tactics; professionals discuss logistics! That said, not every solution can be engineered up front, so the project manager must know what is important to decide beforehand, and what is ok to figure out on the go. 
State of AI in 5 years

Artificial Intelligence (AI) has come a long way since its inception. From being a mere concept to becoming an integral part of our daily lives, AI has shown immense potential in various domains. As we move towards the future, the state of AI in the next five years is going to be a game-changer for multiple industries. In this article, we will explore what the future holds for AI and how it is going to impact our lives in the upcoming years.

AI in Healthcare

AI has shown immense potential in the healthcare sector. The integration of AI in healthcare can lead to more accurate diagnoses and better patient outcomes. AI-powered medical devices and healthcare robots can help doctors and healthcare providers to make informed decisions and provide better care. For instance, the use of AI-powered medical imaging can help in early detection of various diseases such as cancer. In the future, AI-powered robots can be used for surgeries and post-operative care, thus improving patient outcomes.

AI in Finance

The financial sector has already started leveraging the potential of AI. With the advancements in AI, financial institutions can better predict market trends and make informed investment decisions. AI-powered chatbots can help customers with their queries and improve customer service. For instance, JP Morgan Chase is using AI to analyze legal documents and extract valuable insights. In the future, AI can also help banks to better assess credit risk and prevent fraud.

AI in Education

AI can revolutionize the education sector by providing personalized learning experiences to students. AI-powered chatbots can help students with their queries and provide them with instant feedback. AI can also help teachers to identify areas where students need more help and provide personalized learning plans accordingly. For instance, Carnegie Learning uses AI-powered algorithms to help students improve their math skills. In the future, AI can also be used to grade exams and assignments, thus saving time for teachers.

AI in Retail

The retail sector can leverage AI to provide better customer experiences and improve sales. AI-powered chatbots and virtual assistants can help customers with their queries and provide personalized recommendations. AI can also help retailers to better understand their customers’ behavior and preferences, thus enabling them to provide personalized offers and discounts. For instance, Amazon uses AI-powered algorithms to recommend products to its customers. In the future, AI can also be used for inventory management and supply chain optimization.


In conclusion, AI is going to play a significant role in shaping the future. From healthcare to finance, education to retail, AI has the potential to transform various industries

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