The adage, ‘the first impression is the last impression,’ holds unrivalled significance today when everything is ephemeral -especially with respect to eCommerce photo editing. As the human’s attention span cinches and is now being compared to that of a goldfish. The importance of captivating visuals and memorable photos is more than ever. When it comes to professional photo editing for eCommerce sites, enterprises need to tread very carefully. A recent eye-tracking study by the University of Missouri suggests that users only glance at a website for two-tenths of a second before forming their first impressions. Thus, brands and online firms must go the extra mile and avoid E-Commerce Photo Editing Mistakes.
Top eCommerce Photo Editing Mistakes to Dodge
Product photography takes up to 20 percent of a business’s efforts. However, the tiniest editing mistakes can spill water on the entire process. What are those mistakes, and how to avoid them? Let us find out!
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Improper Photo Cropping
To the untrained eye, photo cropping is simply cutting down the size or portions of the picture. However, the right professional will be aware that cropping optimally is pertinent for the visual appeal and engagement of the eCommerce photo. To begin with, over-cropping can leave out important information from the product photo.
Similarly, improper cropping can make the subject look unattractive. Thus, the ideal way to dodge the mistakes associated with photo cropping is by knowing the aspect ratio required for the platform for which the picture is being. The file size – 640 x 640 or 800 x 800 is the most appropriate for eCommerce product images. However, the 1:1 square is the most frequent aspect ratio used in the domain.
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Too Much Lighting
Product images for an eCommerce site have to be sharp and crisp. To ensure that all the subject details are vivid, we need sufficient and correct lightning. However, one of the most common eCommerce photo editing mistakes is using too much lightning, whether intentional or unintentional. Sometimes, the product photographer/editor fails to understand the amount of light. They may increase the amount of light for the image to sharpen its features, which in turn, deteriorates the image and conceals its details.
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Too Much Retouching
The third most common mistake in professional photo editing that must be avoided is being overboard with retouching colors. People are often irked or jarred by a photo that looks too unnatural or plasticity because of aggressive retouching. It is common to bump into product images on the web, wherein the subject’s color, like the garment or the model’s skin color. Its tweaked to such an extent that it no longer resembles the faintest bit of reality.
Recently, big brands like Victoria’s Secret, SKIMS, and even Ralph Lauren have been called out for overly retouching their product images. White balance, contrast, and saturation should be adjusted such that the final photo seems like a happy medium between the original and the altered version unless doing otherwise is absolutely essential.
Conclusion
So, there we have it. The top three eCommerce photo editing mistakes that eCommerce sites must avoid. If your brand needs product photography and editing services to stand out from the crowd. Look no further than Manipal Digital. Our image-retouching solutions are designed to bring out the best of your inventory and use visuals as a tool for brand revamping.
