Flexography Vs Offset: The Smart Print Solution for Labels

The next level of Instructional Design and Game Authoring
 
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With ever increasing product variety and shrinking shelf space, today's consumers have a cluttered in-store experience. Generally, a brand has just 5-15 seconds to grab attention and influence a buyer's decision. Visual appeal of on-shelf product packaging (in particular, the visual appeal of its graphics) and labels is arguably the most effective way a brand can differentiate itself from its competitors.

For years Rotogravure printing was the gold standard in label making, but lately its negative impact on the environment and technological advances in other printing techniques has brought attention back to two competing printing techniques- Offset Lithography and Flexography.
A brand management perspective

Most brand managers are keenly aware of the importance of labels. First, they offer valuable real estate to display product information and brand identification symbols compactly. Second, they often initiate a consumer's brand experience and directly impact the buying decision. Third, regulations require them in many cases, so they are here to stay. As a result, brand managers become experts on label materials and graphics; unfortunately, too many ignore the printing process itself, which affects (usually adversely) the look and feel of the printed label.

To be fair, till quite recently the choice of printing process was the printer's domain. However, as artwork management has returned to brand managers, it makes sense for them to understand the differences between printing techniques that can help them make a smart choice.
But will that change the life of the courseware author?
The answer comes in the form of Fabric Engine.
Fabric Engine is an authoring tool-set that eases visualization and content building in virtual reality. The tool sets help content authors to quickly iterate on designs for interactive applications and stories by presenting the creation inside virtual reality. Yes, you read it right!
You can literally strap on your headsets, go inside the reality and highlight all the visualization that you need. So imagine visiting the your VR experience on the Milky Way and marking with a highlighter saying ,' well, Andromeda should be a little further right'.

Iterative authoring has never been so immersive. In terms of designing an experience, Fabric Engine offers a series of tool sets to allow creative designers and writers to actually author content for virtual reality, push out their worlds into a VR headset and easily make annotations inside the world and then push it back into the application from which it originated.


At Manipal Digital, we are constantly on the lookout for new age tools to experiment with VR applications and identify the next level of authoring content for new age learning solutions. And we are all set to see how Fabric Engine plays out and what kind of worlds can we really build out of it.

For more on our VR ideas, please write to [email protected]


© 2007-2017 Manipal Digital Systems Private Limited
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[email protected]
INDIA +91 820 220 5892
UK +44 203 371 7708
USA +1 212 537 6025
CONTACT US
© 2007-2017 Manipal Digital Systems Private Limited
MENU
FOLLOW US
[email protected]
INDIA +91 820 220 5892
UK +44 203 371 7708
USA +1 212 537 6025
CONTACT US