Sr. Associate – Social Media Marketing


Purpose of the Role:
A social media manager responsible for planning, implementing, managing and monitoring Products & Platforms Social Media strategy in order to increase brand awareness, improve Marketing efforts and drive sales.

Roles & Responsibilities

  • Develop and implement our Social Media strategy in order to increase our online presence, build brand awareness and improve our marketing and sales efforts
  • Define most important social media KPIs, Measure the success of every social media campaign
  • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube, adapting content to suit different channels
  • Stay up to date with latest social media best practices and technologies
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Plan and execute marketing engagement campaigns consisting of email, webinars, videos, social media advertising, marketing collateral, and new tactics to promote awareness and drive leads.
  • Website management and SEO.
  • Execute social media marketing promotion, engagement and conversion strategies that drive brand-awareness.

Job Specifications:

  • You are a graduate or a postgraduate and have 3 to 5 years of relevant experience as Social media specialist in brand Building, website management, lead generation campaigns for a B2C product/solution for Education/FMCG/Retail/Lifestyle/ eCommerce.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices.
  • Understanding of SEO and web traffic metrics.
  • Experience with content marketing, social media management and handled analytics.

Our business values are those that come naturally to good human beings – Honesty, Integrity, Trustworthiness and Respect for other Individuals. If you believe in these values and have the drive to use Innovation & Creativity as the cornerstone for creating successful businesses in today’s business environment, then Manipal Group is the correct place for you. If you meet the criteria, please submit your details.

    Attach your resume/portfolio (pdf/doc only)

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