As a marketing expert or brand manager, you’re constantly faced with the dilemma to procure the best possible work from your creative partners without budget shocks. As technology improves and the needs of your business shift, you now have more possibilities to get high-impact photographs — whether CGI imagery (CGI) or photography.
Before CGI services, we delivered pictures exclusively through the use of actual rooms, sets, and traditional photography. As technology – and professionals – have advanced, we’ve been able to deliver high-quality, realistic CGI imagery more quickly, at a lower cost, and with greater flexibility for future use. CGI imagery is fast becoming an integral part of digital, as well as, eCommerce marketing.
Here is why you should choose CGI imagery over photography!
1. Carbon Footprint
According to Forbes, 93 percent of Gen-Z feel businesses have an obligation to speak out on environmental issues. Forbes also reported that 88 percent of customers want brands to assist them in making a difference by offering more sustainable solutions.
CGI services are more than 50% more carbon-efficient — and that is only when airplane travel is included. When prototyping, automobile travel, production vehicle emissions, food, lodging, and garbage are included, the percentage difference is significantly greater.
Along with lowering travel-related carbon emissions. Elements like physical prototypes or specialty sets significantly increase the cost and environmental effect of a campaign. CGI eliminates their need making the process environmentally friendly.
2. Cost and Time Efficient
Furniture manufacturers spend a significant portion of their budgets on image creation for advertising campaigns, promotions, and websites. Perhaps the primary reason for the shift away from product photography and toward computer-generated imagery is its extreme value.
A significant portion of the work is performed remotely and frequently requires little more than a set of photographs for the designer to refer to. This makes CGI cost-efficient as the overheads of physical prototypes is eliminated.
Additionally, digital backgrounds minimize the necessity for decorative and stylistic props.
CGI services eliminate the reliance on the manufacturing process and any associated delays. This allows you to continue whetting your target market’s appetite for your items with dazzling visuals while they are still in production. Changes and customizations can also be made quickly and with minimum fuss.
3. CGI Influencers and AI
CGI enables marketers to move beyond the limitations of physical productions. You may create your locations and sets, experiment with light, and develop artificial parallel realities. Many brands are also creating virtual influencers who have taken social media platforms by the storm!
The engagement and brand value of a CGI-made virtual influencer boosts brand presence and adds an interesting futuristic touch to the marketing campaigns.
4. Adds Creativity
CGI is a versatile production method that can adapt to any aesthetic approach, whether it’s entirely illustrative, photo-realistic – or somewhere in between! The beauty of the approach is that concepts can be developed and adjusted as quickly as pitch graphics. Both the technical and artistic components may be examined before exhibiting concepts to a client for the first time.
When To Use Photography
Even with the benefits that CGI has to offer, there are some situations where using the traditional approach of photoshoots works better.
Let’s take a look at when to use photography:
1. For natural, authentic, and organic images
When capturing food, people, emotions, and other authentic visual aspects, photography will always be the preferred approach. While CGI can do some incredible things, it falls a bit short (and is more time-consuming) when it comes to complex details like skin, plants, and the varying textures of food.
2. In situations that require real-time feedback
Photographic content is ideal for brands that want an in-person experience and immediate feedback. You can be present on location during photo shoots and easily jump in to provide input and request adjustments, which speeds up the approval process for a picture when compared to sending approvals in stages.
3. When “From Scratch” CGI is Too Costly:
Sometimes, making 2000 or more product images from scratch using CGI is an expensive, as well as, time-consuming process. It is easier to go ahead with simple photoshoots instead.
While computer-generated imagery is undoubtedly impacting the photography market, it is hardly the end for photography as many believe. Yet, despite their benefits, they also have a few drawbacks –
A) They are formulaic and require a lot of skill and talent.
B) They heavily rely on photographic references and the artist’s perspective.
Thus, only companies that combine CGI services and photographic imagery in the future will maximize their commercial possibilities. Both currently have their own set of advantages and disadvantages, and frequently, the final selection will be driven by the cost being the determining criterion.