The global packaging industry is projected to grow by a CAGR of 5.03%, reaching a whopping USD 348.919 billion by 2026!
It is not uncommon to associate the word ‘packaging’ with the sturdy protection of a product. However, nowadays, packaging design has taken on many different forms.
While different kinds of packaging are often created to go down the functional route, several types are designed to grab attention. Packaging can play an important role in helping your product stand out from the competition that lines store shelves worldwide.
Finding unique creative packaging solutions that address the safety of your product while also grabbing the attention of your audience is key to a killer marketing strategy.
Keep reading to discover a creative packaging solution that is just right for your product!
What is Creative Packaging?
As the name implies, creative packaging is a design that has been created to help a product stand out from its competition. In recent times, an emphasis has been placed on innovative packaging solutions that are cost-effective and sustainable.
Believe it or not, the packaging industry is a very technical field and combines various elements from art, engineering, and science. From the packaging artwork to warehousing, preparation of goods for transportation, and logistics, several steps go into ensuring your product is delivered to its target clients.
Why is Creative Packaging Important?
There are several reasons why creative packaging can have a significant role in driving your sales. This is primarily because:
1. Creative Packaging can Sell Your Product
With sales soaring both online and offline, the packaging of your product is a significant element in the overall buying experience of your customer. Statistics reveal that 40% of customers are more likely to purchase a product with premium artwork for the packaging.
Creative packaging also helps turn curious buyers and one-time adopters into regular shopping customers. Good packaging will fill the gap in a physical shopping experience, assisting customers to remain connected to your brand.
2. An Extension of Your Brand
The packaging of your product is one of the most effective ways to showcase your brand with pride. Right from prepress packaging to the final physical packaging, every element of the creative process is crucial to creating an image for your brand.
One of the ways you can achieve a good image is by keeping your design cohesive across websites and packaging. From the logo to the colour, this is a sure-fire way to help your target audience recognize the purpose and values associated with your brand.
Creative packaging designs can also help you penetrate a new audience that is well beyond your physical location!
3. Experiencing Originality
A product that is sold in creative, non-standard packaging communicates itself differently. Customers continue to look for originality and often enjoy being surrounded by objects that have been made with intent, and are aesthetic in design and shape.
General trends reveal that customers are also likely to pay extra if the outer design of the product is interesting. Your packaging does not necessarily have to be flashy; being smart and stimulating curiosity works wonders!
Creative Packaging Ideas for Your Product
If you aim to retain loyal customers or penetrate new markets, the following creative packaging ideas are a great place to start!
1. Whimsical Packaging
Illustrations of child-like characters and imagination are great ways to keep your branding playful yet creative. Child-like illustrations are guaranteed to put a smile on your customers’ faces, resulting in them seriously thinking about purchasing your product, primarily to enjoy the packaging more!
2. Comical and Clever
Comical treatment and a play on words are excellent ways to lift your packaging design to an entirely new level, making it all the more appealing. A good place to start is finding idioms and strategic illustration placements that are created to help your product stand out!
3. Organic & Bright
Organic packaging and colours have been the market trend for a while. Consider using circular shapes, softer & curved edges, waves, and blobs of colour in your packaging. The simple aesthetics associated with this kind of creativity is an excellent way to remain trendy without compromising your packaging.
Some creative packaging ideas allow multiple kinds of uses for the same product. Remember, multi-tasking is not just limited to human beings!
Applying critical thinking and logic to delight your audience with innovative and clear designs is an excellent way to promote your brand. Think packaging that protects your product and helps your customers interact with the product better. Some functional packaging designs are even created to serve a second, unique purpose!
Here is a rule of thumb for your next packaging design – old-school does not always have to be predictable! Geometric designs often resemble the retro-style designs popular around the 60s and 70s.
Using these designs in your packaging can work wonders in offering the comfort of familiarity to your customers. Adding detailed illustrations to simple geometric shapes and colours has attracted customers who enjoy retro-style aesthetics!
Creative packing is one of the best ways to connect with your audience and promote your brand, helping you stay ahead of the competition in the market. The packaging process is technical and involves a combination of science, art, and engineering to create functional and attractive designs.
At Manipal Digital, we take the packaging from an idea to popular retail shelves with attention to detail, technical knowledge, and creativity!
Click here to learn more about the premium packaging prepress services we offer!