So what do you do in such a situation?
We had landed up at the bank with the intention of developing SCORM-compliant ready courses and instead were given a different challenge.
Most intranets have a knowledge forum where information can be searched; the PowerBadge winners were displayed there as experts who had gone through the courses and could be contacted for information and knowledge sharing. This particular information acted as a source of immense pride for the winners.
In short, the learning campaign was not relegated to posters and banners popping up across the screens, but had some actual impact on the motivation to learn for the employees. Best Practices From Marketing And Advertising
To drive a learning campaign, you cannot think like a training designer. You also need to put an advertising hat and think integrated campaigns. The following questions need to be answered:
- What kind of a message will be truly motivating ?
- What kind of medium will help me reach them effectively ?
- What kind of a gratification can truly hook them into the system ?
Sometimes learning is as much about the 4Ps (Product/Service, Place, Price, Promotion) as marketing is. And for learning, motivation can determine both the interest as well as the outcome for the learner.
A classic example of motivational design is what LinkedIn implemented with Lynda.com. A LinkedIn Premium customer gets immediate access to Lynda videos and every time he completes a course it keeps on getting added to his LinkedIn profile. Going by the ecosystem, it keeps the user's employability alive and presents them as a true lifelong learner, therefore an adaptable enthusiast to their future employers. For LinkedIn, the user remains a lifelong Premium customer till they reap value. Learning Campaigns In Your Organization
"The times they are a-changin'
" - and like never before. The question is no longer about better processes and systems in our organizations, but about humans vs. machines. The future that had been a part of Asimov tales even a decade back is now here. And as days go by, questions about re-skilling and relevance of employees will be more important than ever. This will also impact your Learning and Development efforts.
What kind of skills do you want to empower your employees with? How many of them can really be empowered with these?
Creating a learning organization will remain paramount in the days to come and this will also prompt the need for learning campaigns. This article was featured on the blog of eLearningIndustry.com, a network-based media and publishing company founded in 2012. It is the largest online community of elearning professionals in the industry.You can read the same article on this link at their blog : http://bit.ly/2hwuysF