Digital Printing and its advantages
With increase in demand for short runs and growing customizations, digital print is set for promising growth. According to a market study by LEK consulting
, the digital print market was 2.6% of the global printing market in 2015 and is expected to rise to 3.9% by 2020 (Henkes, 2018). Digital Printing refers to the use of digitized images to print directly on a variety of media without using a transfer medium like a printing plate. A digitized image is an assembly of numeric representation to form a two-dimensional image called a raster image containing pixels. These digitized raster images allow direct printing on the substrate without the need of a printing plate. This is important, because creating a transfer medium like a plate or a cylinder takes anywhere from an hour to a week, depending on the process. With digital printing, the result is available in minutes.
The first digital printing press dates back to the early 90's. The Indigo digital printer was launched in 1991 and has since become famous as the HP Indigo digital printer after HP's acquisition of Indigo in 2001. The printer quickly became famous for its short run time
and customizable prints straight from the desktop.