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The age of packaging as “just a box” is long gone. Today’s product packaging is one of the three most important channels (along with marketing materials and web presence) that brands use to get customer engagement. While this is true...

Introduction to Maximalism There is a standing joke among advertisers- “If the branding is good but the product is bad, it will eventually fail. If the product is good but the branding is bad, it will fail immediately!” After all,...

In recent years AI has become intertwined in our everyday lives. From globally available, real-time maps to newer applications like self-driving cars, it seems AI is everywhere. AI is even one of humanity’s main trump card to solve enormous challenges...