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You see it everywhere- from books to cars, from tourism to food, from financial products to jewelry. What are we talking about? eCommerce, of course, or to put it more accurately the digitization of retail. From the mid-1990s, when Amazon...

eCommerce is a growing but very competitive environment. Consider the statistics- there are over 24 million eCommerce websites around the world and growing. Faster mobile internet and digital money penetration, along with a growing young population, are fuelling eCommerce all...

Introduction The world of eCommerce is dynamic. What started as a quirky (to conventional retailers) business model has become a global phenomenon with $4.8 Trillion in global sales, a double-digit growth rate, and almost 20% share of overall retail in...

The study of consumer behaviour plays a significant role in determining where the product stands from people's point of view in the market and ascertain the changes that would lead to an increase in its sale. Consumer behaviour, in simple...

The Fashion industry has seen tremendous changes over the last three decades- marketing has become Omni-channel, realism and sustainability have become important, and the fashion capitals of the world are now truly across the globe, from Shanghai to Rio. Less...

Marketing Real Estate is about helping clients envisage the satisfaction of their own dwelling. Whether it is a home for a family in the suburbs, an impressive office in a downtown skyscraper, or a government-commissioned monument, the buying decision is...

Introduction A robust digital presence has become the need of every modern business, whether it is a simple website or a complex website-social media-push marketing combination. With digital marketing becoming an increasingly sophisticated and expensive endeavor, it can be confusing...

Introduction Our real-world and the cyber world have never been closer. With ever-decreasing sizes and increasing sophistication, the computer is truly mobile like never before (smartwatch, anyone?) The future promises to make all kinds of smart computing devices ubiquitous in...