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How far do you look ahead when you think of the future? Five years? Ten years? Fifteen? Well, Singapore’s Overseas Chinese Banking Corporation (OCBC) thinks a little further. About twenty years, thinking ahead of its time has always been OCBC’s strongest point. It has been awarded the world’s strongest bank for about five years now. […]

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Are you an instructional designer? Or have you ever designed a game storyboard? Imagine the days, when you looked at an interactive course or game and painstakingly put in comments on a column on the right saying where the color needs to be enhanced, where a particular pop up is not presenting the right information, […]

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First Impression is the best Impression… Packaging is a key part of the marketing mix and every package is a reflection of the brands image, promise, value, standard, reputation etc. A consumer buying decision is affected by packages and it is a medium through which he comes to know more about your brand/product. Consumers can […]

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Back in 2001, the few eLearning companies that existed in India were packaging content in floppies and working on basic interactivities in Flash based courses. Virtual Reality, to the eLearning developers who worked on lengthy storyboards and painstakingly created animation frames in Flash, was still a concept that only existed in movies like Disclosure where […]

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If you are a brand manager or have been involved with product packaging, it is possible that you have heard of the term ‘free’ when it comes to packaging pre-press services. It is common that your printer has offered it as an add-on option when you determined the price of printing your cartons or boxes. […]

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